Web Design

Logic Squad has designed and implemented several small corporate web sites. The emphasis in our web design work is on simple and functional sites. While the aesthetic appeal of a company's web site is important, the prime goal—imparting useful information—should never take second place. Our web design work reflects this principle.

Private Bed Finder

Private Bed Finder is a healthcare-related service that matches patients, doctors, and private hospital beds. The end-users of the service are doctors in public hospital emergency departments. With this in mind, the theme for the website design was, as always, targeted information transfer. The main questions (What is the service? How much does it cost? How do I use it?) are answered on the front page. Additional pages provide more detailed information, a list of specialists involved with the service, and allow for download of Private Bed Finder's privacy policy.

The Private Bed Finder site incorporates some subtle design features (such as box shadows) which render nicely on modern, standards-compliant browsers, and which degrade gracefully when viewed with less capable software. The colour scheme and logo art were supplied by the client.

Radiology SA

Radiology SA is an Adelaide-based radiology partnership. The single most important reason for Radiology SA to have a website at all is to impart information to patients: practice locations, telephone numbers, payment policy, and some information on specific radiological investigations and procedures. Visitors to the site have a particular goal—the frequency of casual browsers would be minimal—and the site is designed to ensure that goal is reached as quickly as possible. For example, the site is two pages deep at most levels, the only exception being the stand-alone informational handouts in PDF format. In other words, almost all of the information on the site is less than two mouse-clicks away.

Despite its lean functionality, the Radiology SA website retains a simple and appealing look. The main text on every page is in a left-side block, and a single set of menu items is presented at the right. Clutter and distractions are almost non-existent, with some simple and interesting graphic images below the menu block on each page.

MS Vocational Services

(MS Vocational Services changed their site design in 2009. Logic Squad designed their pre-2009 website.)

MS Vocational Services is an Adelaide-based consultancy in the work injury and rehabilitation industry. The field is a reasonably specialised one, and, again, the majority of visitors will already have some degree of familiarity with the company and will have a specific goal in mind. Information is presented in a reasonably shallow hierarchy (three levels deep at most), and is entirely accessible from a single menu on the left-hand side of each page. Stock photography was used to match a company brochure at the client's direction.